About ITW PROAP
merchlin are proud to be the exclusive factory representatives for ITW PROAP in the Middle East, Africa and Indian subcontinent.
About ITW PROAP
ITW PROAP is a division of ITW (Illinois Tool Works Inc.), a US based, NYSE listed corporation, founded in 1912. ITW is a Fortune 200 diversified manufacturing company.
ITW PROAP specializes in servicing the auto aftermarket, providing a range of proven, high profile car care product brands for the commercial and retail markets.
ITW PROAP are most admired for the strong heritage of its brands and continuous product innovation and advertising that are unmatched in the industry.
ITW PROAP product range spans two main categories, which are car care and performance additives. ITW PROAP care range includes the Rain X, Black Magic, No Touch and Blue Coral brands. For performance additives ITW PROAP offers Gumout, NOS and Slick 50.
ITW PROAP Car Care Products
Black Magic is a leading range of wheel and tire care products suited to both automotive detailers and enthusiasts. The Black Magic Tire Wet is still the #1 selling tire dressing in the US retail market.
For the last 40 years, Rain X has provided drivers with products to help them outsmart the elements. With RainX Original Glass Treatment™ water beading technology, Wiper Blades and Glass Cleaners; Rain X® leads the automotive aftermarket in glass care.
ITW PROAP Performance Additives
Gumout Performance Additives deliver the technology to clean, protect, and enhance critical engine and automotive parts. Proven to perform on the latest engine technology, like direct injectors and superchargers, Gumout products are equally effective on older technology, like carburettors. Because when you put better science in, better performance and engine life come out.
Full Throttle Performance Products
Full Throttle Performance Products is a market leading brand of automotive aftermarket maintenance chemicals for professional installers and service providers. Each Full Throttle product features new and improved technologies, formulations and broader application coverage for today’s advanced automotive technologies. Full Throttle is backed by the resources of ITW Professional Automotive Products, which includes world-class production facilities and quality controls, consumer promotional support, in-store merchandising aids, technical support, application guides, and a customer satisfaction guarantee, all designed to meet the professional automotive service community’s evolving needs at a competitive cost. Full Throttle products bring extended life and efficiency to vehicles today, with the support and training that professionals need to bring more value to today’s consumer.
Read more about Full Throttle Performance Products
Someone had an idea. An idea to do something better. Something that had never been done before. Chestien Wynn devised a formula that actually changed the chemistry of metal, making it better able to withstand friction and wear. He’d fill glass bottles with it and sell it to local service stations. He called it “Wynn’s® Friction Proofing Oil.” 80 years later, Wynn’s® is the preeminent line of automotive care products on the market.
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