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  • merchlin are proud to be the exclusive factory representatives for ITW Global Brands in the Middle East, Africa and Indian subcontinent.

    About ITW Global Brands

    ITW Global Brands is a division of ITW (Illinois Tool Works Inc.), a US based, NYSE listed corporation, founded in 1912. ITW is a Fortune 200 diversified manufacturing company.

    ITW Global Brands specializes in servicing the auto aftermarket, providing a range of proven, high profile car care product brands for the commercial and retail markets.

    ITW Global Brands are most admired for the strong heritage of its brands and continuous product innovation and advertising that are unmatched in the industry.

    ITW Global Brands product range spans two main categories, which are car care and performance additives. ITW Global Brands  care range includes the Rain X, Black Magic, No Touch and Blue Coral brands. For performance additives ITW Global Brands offers Gumout, NOS and Slick 50.


    ITW Global Brands Car Care Products


    Black MagicBlack_Magic_Color_logo

    Black Magic is a leading range of wheel and tire care products suited to both automotive detailers and enthusiasts. The Black Magic Tire Wet is still the #1 selling tire dressing in the US retail market.

    Read more about Black Magic



    Blue CoralBlueCoral logo

    The Blue Coral brand provides a proven range of quality interior and exterior car care products. Blue Coral also provides the auto care segment of the industry with high quality wiper blades.

    Read more about Blue Coral


    No Touch

    No Touch® revolutionized the tire care industry in NoTouch1990 with a groundbreaking, foaming, one-step tire care formula. No Touch continues to bring high quality tire and wheel cleaning solutions in simple, easy to use applications. Get the most shine in the least amount of time – with the least amount of effort.

    Read more about No Touch


    Rain XRain X Logo

    For the last 40 years, Rain X has provided drivers with products to help them outsmart the elements. With RainX Original Glass Treatment™ water beading technology, Wiper Blades and Glass Cleaners; Rain X® leads the automotive aftermarket in glass care.

    Read more about Rain X


    ITW Global Brands Performance Additives


    Gumout Performance Additives deliver the technology to clean, protect, and enhance critical engine and automotive parts. Proven to perform on the latest engine technology, like direct injectors and superchargers, Gumout products are equally effective on older technology, like carburettors. Because when you put better science in, better performance and engine life come out.

    Read more about Gumout


    Nitrous Oxide Systems (NOS)NOS_Logo

    Nitrous Oxide Systems (NOS) was founded in 1978 by well-known US drag racers Mike Thermos and Dale Vaznaian to market products utilizing N20 (Nitrous Oxide) to boost engine performance.

    NOS delivers tremendous gains in power as a result of increasing combustion pressure and helps in all situations from towing heavy loads on steep inclines in a standard vehicle, to racing with nitrous oxide at the track.

    Read more about NOS


    Slick 50Slick50-Logo

    Founded in 1978, Slick 50’s superior technology protects critical vehicle parts from friction and wear and optimizes system performance. From Engine Treatments to Fuel System Cleaners to Transmission Treatments, Slick 50® products are formulated with superior chemistry to ensure they clean, protect and optimize performance of critical systems.

    Read more about Slick 50


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      Thank you for your interest in ITW Global Brands. Please let us know a little about your requirements by completing the form below. We will be in contact as soon as possible to discuss the opportunity with you further.


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