Who We Are

merchlin are an Export Sales & Marketing Agency

merchlin helps manufacturers to promote and realize their brand potential in developing export markets especially Australia, Middle East, Africa and the Indian Subcontinent.

By providing product expertise and local knowledge supported by strategic marketing and a dedicated senior sales team we simplify the challenge of export market growth.

Export Sales & Marketing Experience

merchlin’s senior sales and marketing team provide its manufacturer and distributor partners with over twenty year’s experience in automotive and industrial equipment supply and marketing throughout these frontier markets.

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What We Do

Export Brand Development

We work with manufacturer brands to develop and implement a program to build brand awareness and understanding across the frontier regions being targeted.

Export Sales Management

We take on the credit risk and manage distributor orders from initial receipt through to payment and delivery.

Export Distributor Training & Support

We work with distributors to ensure they have the knowledge and marketing tools necessary to sell and support our agency product ranges. This role is tailored to meet the unique requirements of the agency brand, the region and the distributor.

How We Work

Long Term, Open Book Partnerships

The relationships we commit to with agency brands and distributors are long term and transparent. These features are essential to be able to justify the investments being made by all parties, deliver a strategic outcome and work efficiently together. We do not want to simply manage sales but rather take responsibility for the strategic development of the brand and sales within the target export regions.

Strategy and Innovation Drives Action

Our approach brings together strategic planning with coordinated on-the-ground action to ensure our brands succeed in their new markets. We are continually innovating our marketing approaches to leverage emerging digital technologies, and we tailor these efforts through our on-the-ground, real-time knowledge.

We Take The Risk and Responsibility

merchlin take on the responsibility for marketing, sales, credit and logistics. By doing so merchlin ‘de-risk’ export market development for their partners .

A Full Service, Single Point Solution

merchlin provide a full service solution for export market development encompassing research, strategic planning, marketing and promotions implementation, distributor training and support, sales, credit and logistics management and activity analysis and reporting.

Why Choose Merchlin

A Strategic Approach to Export Market Development

merchlin’s commitment and capability to strategically build brands in complex developing markets, alongside sales, stands us apart from other export sales agencies.

Reduce Export Risk

merchlin take on the complex credit and other risks associated with developing export markets.

Faster Export Growth

By delegating responsibility for export market development, manufacturer brands are able to continue to focus on where their competitive advantage lies - product innovation and manufacturing.

Product Range Synergies

Distributors need more than a solid product range to compete. merchlin recognise this and provide the training and tools to help distributors get the most from the brands we represent.